Relativity Media’s IMMORTALS Slays Weekend Box Office

#1 Film In America Brings in $32.3mm Domestically and $38mm Internationally

Relativity Media’s visually-stunning epic 3D adventure Immortals exceeded both internal and external industry estimates leading the company to its highest box office opener as an independent distributor, taking in an estimated $32.3mm in 3,112 locations in North America and $38mm internationally from opening in 35 countries, it was announced today by Kyle Davies, Relativity’s President of Worldwide Distribution. Opening on 11-11-11, the film impressively took the # 1 spot in America and became the highest R-Rated action film this year and the third highest-grossing R-rated film debut in 2011 behind The Hangover 2 ($85mm) and Paranormal Activity 3 ($52mm). Directed by Tarsem Singh, and from the producers of 300 Mark Canton, Gianni Nunnari and Relativity’s Ryan Kavanaugh, Immortals is completely original and not based on a comic book,novel or a previous film.

Relativity mounted a robust marketing and publicity campaign toward a broad audience, beginning by targeting the elusive under 35 male demographic, and leveraging innovative partnerships with such companies as Clear Channel Radio, MTV, Best Buy, Carl’s Jr.®, Spotify, Richard Petty Motor Sports and Virgin Mobile to reach beyond the targeted under 35 male demographic. Exit polls indicate that Immortals reached thatspecific group and beyond, as 75% of its audience was under 35 (with 60% ofthat audience consisting of males and 40% comprising of females) and 25% was 35 and over. Exit polls also indicated very strong response in both rating and recommendation scores from the younger demographic (males and females under 25). 70% of locations played the film in 3D. 66% of the gross was on 3D screens with 34% on 2D.

Relativity owns worldwide rights to Immortals with Lionsgate handling foreign sales. Immortals opened day and date with the U.S. in over 35 international territories including: UK/Universal, Germany/Austria/Constantin, Italy/RAI/01 Distribution, Japan/Universal, South Korea/Next Entertainment World, Turkey/Aqua Pinema, Taiwan/Studio Solutions Group/Catchplay, Netherlands/A-Film, Greece/Village Films, South Africa/Nu Metro, UAE/Gulf Films, and CIS & Eastern Europe/Paradise/MGN. Immortals is the first Relativity title released in China through Sky Land, its joint venture with IDG and Saif Partners. The current estimated weekend box office is approximately a solid $38mm+ with a number of territories still to report. The rest of the world will open by the Christmas holiday including France/Metropolitan, Belgium/A-Film/Belga, Australia/New Zealand/Universal, Denmark & Norway/Nordisk, Portugal/Prisvideo, Brazil/Imagem, Mexico/Gussi, Spain/Universal, among others.

In Relativity’s first year as an independent distributor, Immortals marks the studio’s second over-performing film to reach the #1 spot in America, following Neil Burger’s paranoia-fueled action thriller Limitless, starring Bradley Cooper and Robert De Niro in March of this year. Both titles were produced internally by Relativity.

“We are thrilled that our homegrown epic Immortals performed well above internal and industry projections and are gratified that our core audience showed up to this wholly original film. We’re also enthused by the broad and ethnically diverse audience, hoping the positive word-of-mouth will continue the movie’s playability through the Thanksgiving holiday,” said Davies.

Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), Daniel Sharman (The Collection), Stephen McHattie (Watchmen), Greg Bryk (A History of Violence), PeterStebbings (Jeremiah), Alan VanSprang (Saw III), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeusnamed Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake. The film is executive produced by Relativity’s Tucker Tooley, Working Pictures’ Jeff Waxman, Tommy Turtle, Virgin Produced’s Jason Felts and co-executive produced by Voltage Productions’ Craig Flores, Relativity’s Robbie Brenner and Virgin Produced’s Rene Rigal. Relativity’s Kenneth Halsband served as co-producer.

Facebook: http://www.facebook.com/immortals
Official Site: http://www.immortalsmovie.com/
Twitter: http://twitter.com/immortalsfilm

The next film on the studio’s growing slate is Oscar®-winner Steven Soderbergh’s dynamic Haywire debuting in theatres January 20, 2012. This highly anticipated action-thriller stars Channing Tatum, Michael Fassbender, Ewan McGregor, Michael Angarano, Antonio Banderas, Michael Douglas, Bill Paxton and introduces mixed martial arts (MMA) star Gina Carano in a demanding lead role that has her performing her own high-adrenaline stunts. Haywire tells the story of Mallory Kane, a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive. Using her black-ops military training, she devises an ingenious – and dangerous – trap. But when things go haywire, Mallory realizes she’ll be killed in the blink of an eye unless she finds a way to turn the tables on her ruthless adversary. The release marks Soderbergh’s 25th film.

RelativityMedia just wrapped production on the hilarious comedy 21 & Over and is currently in pre-production on Nicholas Sparks’ gripping love story Safe Haven and the international espionage thriller Hunter Killer. Relativity’s expansive upcoming slate also includes: Act of Valor, a heart-pounding action film starring active duty Navy SEALs (in theatres February 17, 2012), a gritty thriller The Raven (in theatres March 9, 2012), the magical adventure comedy Mirror Mirror (in theatres March 16, 2012), starring Oscar®-winner Julia Roberts, Lily Collins, Nathan Lane, and Armie Hammer and edge-of-your seat thriller House at the End of the Street (in theatres April 20, 2012).

IMMORTALS – The Review

I remember first being introduced to Greek mythology in grade school, later delving more into the subject in junior high. I remember being fascinated by the stories, drawn into the lore of the gods and heroes and the fantastic creatures. I still remember bits and pieces of what I discovered in those formative years of endless imagination. However, I will not remember IMMORTALS as being a film worthy of that same lasting admiration.

IMMORTALS tells a story, albeit questionably accurate to its source material, of a peasant named Theseus (Henry Cavill) secretly trained in the fighting arts by a mysterious old man, played by veteran actor John Hurt. When the ruthless King Hyperion (Mickey Rourke) invades with his army of evil tyrants, Theseus finds himself thrown under the bus by Zeus (Luke Evans) to lead his people to victory against overwhelmingly impossible odds. With the help of a soldier named Stavros (Stephen Dorff) and the virgin oracle Phaedra (Freida Pinto), Theseus must find a way to defeat Hyperion before he uses a powerful magic weapon to unleash the terrible Titans upon humanity. This is the story, but it lacks any significant depth, character development or the wonderful detail of the mythology I recall from my youth.

Tarsem Singh, without a doubt, is one of the most exciting new filmmakers when it comes to wildly imaginative visual cinema. The problem is that it takes more than merely an eye for amazing imagery. Audiences were first introduced to Singh in 2000 with THE CELL, a film that had audiences visually awestruck but also feeling disappointed in the story and the acting. Six years later, Singh would give us THE FALL and earn back a lot of respect. Unfortunately, IMMORTALS is his third and arguably worst film.

IMMORTALS is a visually stunning film, but not an entirely successful effort. Singh spends far too much time wallowing in his CGI landscapes, implementing several slowly sweeping panoramic vistas from breathtaking heights and distances. This all occurs during a disappointingly dull first two acts, when Singh could have spent his time more efficiently weaving a more engaging and interesting story, before unleashing 95 percent of the action in the third act. The action itself is acceptable, but lacks a certain punch. The best action is in the tighter shots, whereas the broader shots of epic battle get lost in the excessive use of slowed down bullet-time cinematography that is beginning to lose its appeal through Singh’s and Zack Snyder’s unhealthy overuse. The two most impressive bits of action are at the end; when the Gods finally face off with the Titans with awesome, if not somewhat cheesy, comic book style; then when Theseus goes toe-to-toe with King Hyperion, with a higher level of realism and fluidity.

The performances in IMMORTALS are not bad, so much as subject to a mediocre script. Henry Cavill, whom we’ll soon recognize as the new Superman, appeared to be in a constant state of painful constipation that is meant to convey anger and rage. Mickey Rourke will be happy to have the paycheck, because King Hyperion marks what will hopefully be a short-lived hiccup in his recent triumphant comeback. Freida Pinto is absolutely gorgeous, but lacks the mysterious allure I would expect from an oracle, replaced with the draw of a centerfold model. Stephen Dorff is quite simply put, Stephen Dorff.

Finally, and I’m sure you’ve all been waiting for this, IMMORTALS is a 3D film. Despite my general dislike of its very existence, 3D is here to stay for now. The question is always, is it well done? With IMMORTALS, the answer is an echoing hell no! I recall suffering through the CLASH OF THE TITANS remake, which was post-converted to 3D and looked terrible. IMMORTALS is actually shot for 3D, but looks as if it were post-converted. The film appears ever-so-slightly darker than it should, washed out and lacking the amount of depth of field expected from a film intended to be 3D. Rarely does the 3D make its presence unavoidably known, which ideally is what we want, but it also often falls into oblivion and would be easily forgotten, if not for the annoying 3D glasses in constant need of adjustment.

Overall, IMMORTALS is two-thirds snorefest followed by one-third mediocre action flick, riddled throughout with CGI that screams “look at how cool I am!” This isn’t a complete waste of your time and money, but its awfully close, especially if you intend to delve into the mythological core of the material as I had hoped. If forced to choose, I would revisit the CLASH OF THE TITANS remake before a second run at IMMORTALS, and that’s a tough pill to swallow.

Overall Rating: 2 out of 5 stars

Win Tickets To The World Premiere Of IMMORTALS In Hollywood

Visionary director Tarsem Singh (The Cell, The Fall) transports us in this epic tale of treachery, vengeance and destiny in IMMORTALS, a stylish and visually spectacular 3D action adventure. In theaters 11-11-11, WAMG  is giving away passes to the world premiere of Relativity Media’s IMMORTALS in Hollywood!

The screening will take place on Monday, November 7th at the Nokia Theater L.A. Live (777 Chick Hearn Court, Los Angeles, CA 90015) at 7:30pm (MUST be in seats by 6:45pm to guarantee seating).

OFFICIAL RULES:

1. YOU MUST BE IN THE LOS ANGELES AREA THE DAY OF THE SCREENING.
2. FILL OUT YOUR NAME AND E-MAIL ADDRESS BELOW. REAL FIRST NAME REQUIRED.
3. ANSWER THE FOLLOWING QUESTION: Which God of Olympus would you want to be and why?

WINNERS WILL BE CHOSEN THROUGH A RANDOM DRAWING OF QUALIFYING CONTESTANTS. NO PURCHASE NECESSARY. PASSES WILL NOT BE SUBSTITUTED OR EXCHANGED.

ANYONE CAUGHT REPRINTING TICKETS FOR DISTRIBUTION WILL BE BANNED FROM OUR CONTESTS! DUPLICATE TICKETS WILL NOT BE ACCEPTED!

Visionary director Tarsem Singh (The Cell, The Fall) transports us in this epic tale of treachery, vengeance and destiny in Immortals, a stylish and visually spectacular 3D action adventure. As a power-hungry king razes ancient Greece in search of a legendary weapon, a heroic young villager rises up against him in a thrilling quest as timeless as it is powerful.

The brutal and bloodthirsty King Hyperion (Mickey Rourke) and his murderous Heraklion army rampage across Greece in search of the long lost Bow of Epirus. With the invincible Bow, the king will be able to overthrow the Gods of Olympus and become the undisputed master of his world. With ruthless efficiency, Hyperion and his legions destroy everything in their wake, and it seems nothing will stop the evil king’s mission.

As village after village is obliterated, a stonemason named Theseus (Henry Cavill) vows to avenge his mother, who was killed in one of Hyperion’s brutal raids. When Theseus meets the Sybelline Oracle, Phaedra (Freida Pinto), her disturbing visions of the young man’s future convince her that he is the key to stopping the destruction. With her help, Theseus assembles a small band of followers and embraces his destiny in a final, desperate battle for the future of humanity. Immortals is produced by Gianni Nunnari (300), Mark Canton (300) and Ryan Kavanaugh (The Fighter).

For More Information:
Official Site: http://www.immortalsmovie.com/
Facebook: http://www.facebook.com/immortals
Twitter: http://twitter.com/immortalsfilm

IMMORTALS hits theaters 11/11/11

 

Win Passes To The IMMORTALS Screening In St. Louis

Visionary director Tarsem Singh (The Cell, The Fall) transports us in this epic tale of treachery, vengeance and destiny in IMMORTALS, a stylish and visually spectacular 3D action adventure. In theaters 11-11-11, WAMG  is giving away passes to see Relativity Media’s IMMORTALS a day early! The screening will take place on Thursday, November 10th at the Regal St. Louis Mills Stadium 18.

OFFICIAL RULES:
1. YOU MUST BE A US RESIDENT. PRIZE WILL ONLY BE SHIPPED TO US ADDRESSES.
2. FILL OUT YOUR REAL NAME AND EMAIL ADDRESS BELOW.
3. ANSWER THE FOLLOWING QUESTION:  Which of the Gods of Olympus would you be and why?
WINNERS WILL BE CHOSEN FROM ALL QUALIFYING ENTRIES. NO PURCHASE NECESSARY. PASSES WILL NOT BE SUBSTITUTED OR EXCHANGED.

Relativity Media is pleased to announce that the YouTube Takeover for their upcoming film IMMORTALS is now live! Scream loud enough for the Gods to hear you and watch as the power of your voice destroys the YouTube page to reveal exclusive content from the film. Test your battle cry now http://www.youtube.com/immortalsmovie

As a power-hungry king razes ancient Greece in search of a legendary weapon, a heroic young villager rises up against him in a thrilling quest as timeless as it is powerful. The brutal and bloodthirsty King Hyperion (Mickey Rourke) and his murderous Heraklion army rampage across Greece in search of the long lost Bow of Epirus. With the invincible Bow, the king will be able to overthrow the Gods of Olympus and become the undisputed master of his world. With ruthless efficiency, Hyperion and his legions destroy everything in their wake, and it seems nothing will stop the evil king’s mission.

As village after village is obliterated, a stonemason named Theseus (Henry Cavill) vows to avenge his mother, who was killed in one of Hyperion’s brutal raids. When Theseus meets the Sybelline Oracle, Phaedra (Freida Pinto), her disturbing visions of the young man’s future convince her that he is the key to stopping the destruction. With her help, Theseus assembles a small band of followers and embraces his destiny in a final, desperate battle for the future of humanity. Immortals is produced by Gianni Nunnari (300), Mark Canton (300) and Ryan Kavanaugh (The Fighter). 

CAST:  Henry Cavill- THESEUS (Superman: Man of Steel)
            Stephen Dorff- STAVROS (Somewhere)
            Isabel Lucas- ATHENA (Transformers: Revenge of the Fallen)
            Freida Pinto- PHAEDRA (Slumdog Millionaire)
            Luke Evans- ZEUS (The Raven, The Three Muskateers)
            Kellan Lutz- POSEIDON (Twilight series)
            John Hurt- OLD ZEUS (Harry Potter and the Deathly Hallows Parts 1 & 2)
            Mickey Rourke- KING HYPERION (The Wrestler)

Official Site: http://www.immortalsmovie.com/
Facebook: http://www.facebook.com/immortals
Twitter: http://twitter.com/immortalsfilm

IMMORTALS YouTube Takeover Includes New “Zeus” Clip And “Fan Battle Cry” Video


(Left to right.) Stephen Dorff, Henry Cavill, Freida Pinto and Greg Bryk star in Relativity Media’s IMMORTALS. Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved.

Relativity Media is pleased to announce that the YouTube Takeover for their upcoming film IMMORTALS is now live! In theaters November 11th, scream loud enough for the Gods to hear you and watch as the power of your voice destroys the YouTube page to reveal exclusive content from the film. Test your battle cry now http://www.youtube.com/immortalsmovie and watch the new clip

But wait, there’s more!  Be sure to watch the “Fan Battle Cry” video that was captured at this year’s San Diego Comic Con 2011. The video shows the best Immortals’ battlecries from some very excited fans.  Keep a close eye on the video for a very special appearance by Director Tarsem Singh as he screams to the Gods for immortality!

Visionary director Tarsem Singh (The Cell, The Fall) transports us in this epic tale of treachery, vengeance and destiny in Immortals, a stylish and visually spectacular 3D action adventure. As a power-hungry king razes ancient Greece in search of a legendary weapon, a heroic young villager rises up against him in a thrilling quest as timeless as it is powerful. The brutal and bloodthirsty King Hyperion (Mickey Rourke) and his murderous Heraklion army rampage across Greece in search of the long lost Bow of Epirus. With the invincible Bow, the king will be able to overthrow the Gods of Olympus and become the undisputed master of his world. With ruthless efficiency, Hyperion and his legions destroy everything in their wake, and it seems nothing will stop the evil king’s mission.

As village after village is obliterated, a stonemason named Theseus (Henry Cavill) vows to avenge his mother, who was killed in one of Hyperion’s brutal raids. When Theseus meets the Sybelline Oracle, Phaedra (Freida Pinto), her disturbing visions of the young man’s future convince her that he is the key to stopping the destruction. With her help, Theseus assembles a small band of followers and embraces his destiny in a final, desperate battle for the future of humanity. Immortals is produced by Gianni Nunnari (300), Mark Canton (300) and Ryan Kavanaugh (The Fighter). 

CAST:  Henry Cavill- THESEUS (Superman: Man of Steel)
            Stephen Dorff- STAVROS (Somewhere)
            Isabel Lucas- ATHENA (Transformers: Revenge of the Fallen)
            Freida Pinto- PHAEDRA (Slumdog Millionaire)
            Luke Evans- ZEUS (The Raven, The Three Muskateers)
            Kellan Lutz- POSEIDON (Twilight series)
            John Hurt- OLD ZEUS (Harry Potter and the Deathly Hallows Parts 1 & 2)
            Mickey Rourke- KING HYPERION (The Wrestler)

Official Site: http://www.immortalsmovie.com/
Facebook: http://www.facebook.com/immortals
Twitter: http://twitter.com/immortalsfilm

Oscar®-Nominee MICKEY ROURKE To Become Immortalized In Famous Hollywood Ceremony

ROURKE WILL BE THE 254th CELEBRITY TO HAVE HANDS &
FOOTPRINTS IN CHINESE CEMENT ON MONDAY, OCTOBER 31st

 

(Hollywood, Calif., October 18, 2011)–The most famous place in Hollywood, Grauman’s Chinese Theatre (www.chinesetheatres.com), is set to honor its 254th celebrity, Oscar(R)-nominee Mickey Rourke, with his own hand and footprints ceremony on Monday, October 31 at 11:00 AM. The masters of ceremony and guest speaker will be announced.

Up next, Rourke can be seen in the visually-stunning 3D epic adventure Immortals, starring Henry Cavill, Luke Evans, Kellan Lutz, Isabel Lucas, Freida Pinto, Stephen Dorff, and John Hurt. Directed by Tarsem Singh, written by Charles Parlapanides and Vlas Parlapanides and produced by Gianni Nunnari, Mark Canton and Relativity’s CEO RyanKavanaugh, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake. The film will be released by Relativity Media on November 11, 2011.

Rourke received widespread acclaim for his performance in Darren Aronofsky’s The Wrestler which earned him an Academy Award nomination for Best Actor and wins for Best Actor at the Golden Globe Awards, BAFTAs and Independent Spirit Awards. Rourke’s career is one marked by his ability to create riveting performances and to leave indelible impressions on audiences. His impressive list of feature credits includes John Madden’s Killshot, Tony Scott’s Domino and Man on Fire, Robert Rodriguez’s Sin City and Once Upon a Time in Mexico, Larry Charles’ Masked and Anonymous, Steve Buscemi’s Animal Factory and Francis Ford Coppola’s The Rainmaker. Rourke earned a place for himself in Hollywood with his stellar ability to mesmerize audiences in earlier films, including Michael Cimino’s Desperate Hours, Alan Parker’s Angel Heart, Mike Hodges’ A Prayer for the Dying, Adrian Lyne’s Nine 1/2 Weeks, Cimino’s Year of the Dragon, Stuart Rosenberg’s The Pope of Greenwich Village, Barry Levinson’s Diner, Lawrence Kasdan’s Body Heat, Francis Ford Coppola’s Rumble Fish, Cimino’s Heaven’s Gate and Steven Spielberg’s 1941. Rourke recently starred in the blockbuster sequel, Iron Man 2 and was also seen in The Expendables.

Grauman’s Chinese Theatre hands and footprints ceremony is rich in tradition and provides the four million plus people a year who visit the site an opportunity to experience the lore of Hollywood up close, for here lay the handprints and footprints of Hollywood’s most notable talents. Unlike any other award in Hollywood, be it an Oscar(R) or a sidewalk ceremony, Grauman’s Chinese Theatre handprints-footprints tribute is the most selective of all,since over the course of nine decades, only 250-plus such honors have been presented.

Movieexhibitor Sid Grauman, one of Hollywood’s best known and most creative showmen, opened The Chinese in 1927 and launched the handprints-footprints ceremony a year later. Among the first handprints and footprints were those of Mary Pickford and Douglas Fairbanks. Recent celebrants have included: Brad Pitt,George Clooney, Johnny Depp and Jennifer Aniston.

Today, Grauman’s Chinese Theatre forecourt is among the world’s most photographed tourist sites, annually attracting as many visitors as the Taj Mahal in India and the Prado Museum in Madrid. In any given year, Grauman’s Chinese Theatre hosts over 40 red carpet film premieres and since it opened, it has hosted three Academy Award(R) ceremonies and numerous world premieres, including those for internationally-acclaimed film franchises, such as Star Wars and Harry Potter.

Mickey Rourke’s ceremony will be broadcast live via streaming video on: http://www.chinesetheatres.com.

About the Chinese Theatres
Since 1927, Grauman’s Chinese Theatre has been the home of the most important, star powered red carpet movie premieres and special events, where Hollywood’s biggest and brightest talents have come to watch their movies. The most famous movie theatre on the globe is world-renowned for its unique forecourt of the stars, featuring cement hand and footprints of major movie stars, from Marilyn Monroe to Brad Pitt, and numerous stars from all eras of Hollywood. In addition to being amajor international tourist destination, Grauman’s Chinese Theatre, and its six adjacent cinemas, the Chinese 6, are everyday working movie theatres, hosting millions of moviegoers year round. Grauman’s Chinese Theatre was declared a historic-cultural landmark in 1968, and there has always been a restorationprogram in process to maintain the theatre’s beauty. With its current, on-going facelift and new added amenities and event spaces, guided by a new and vigorous ownership team, the Chinese Theatres and its famed “hands in cement” forecourt will continue to be the preferred location for tourist visits and the entertainment industry’s most prestigious red carpet premieres for years to come.

IMMORTALS
Release Date: November 11, 2011

DIRECTOR: Tarsem Singh (The Fall, The Cell)
WRITERS: Charles Parlapanides and Vlas Parlapanides

CAST:  Henry Cavill- THESEUS (Superman: Man of Steel)
            Stephen Dorff- STAVROS (Somewhere)
            Isabel Lucas- ATHENA (Transformers: Revenge of the Fallen)
            Freida Pinto- PHAEDRA (Slumdog Millionaire)
            Luke Evans- ZEUS (The Raven, The Three Muskateers)
            Kellan Lutz- POSEIDON (Twilight series)
            John Hurt- OLD ZEUS (Harry Potter and the Deathly Hallows Parts 1 & 2)
            Mickey Rourke- KING HYPERION (The Wrestler)
PRODUCERS: Gianni Nunnari, Mark Canton, Ryan Kavanaugh   
EXECUTIVE PRODUCERS: Tucker Tooley, Tommy Turtle, Jeff G. Waxman

Visionary director Tarsem Singh (The Cell, The Fall) transports us in this epic tale of treachery, vengeance and destiny in Immortals, a stylish and visually spectacular 3D action adventure. As a power-hungry king razes ancient Greece in search of a legendary weapon, a heroic young villager rises up against him in a thrilling quest as timeless as it is powerful.

The brutal and bloodthirsty King Hyperion (Mickey Rourke) and his murderous Heraklion army rampage across Greece in search of the long lost Bow of Epirus. With the invincible Bow, the king will be able to overthrow the Gods of Olympus and become the undisputed master of his world. With ruthless efficiency, Hyperion and his legions destroy everything in their wake, and it seems nothing will stop the evil king’s mission.

As village after village is obliterated, a stonemason named Theseus (Henry Cavill) vows to avenge his mother, who was killed in one of Hyperion’s brutal raids. When Theseus meets the Sybelline Oracle, Phaedra (Freida Pinto), her disturbing visions of the young man’s future convince her that he is the key to stopping the destruction. With her help, Theseus assembles a small band of followers and embraces his destiny in a final, desperate battle for the future of humanity. Immortals is produced by Gianni Nunnari (300), Mark Canton (300) and Ryan Kavanaugh (The Fighter).

Facebook: http://www.facebook.com/immortals
Official Site: http://www.immortalsmovie.com/
Twitter: http://twitter.com/immortalsfilm

9 New IMMORTALS Photos Feature Henry Cavill, Kellan Lutz, Stephen Dorff & Freida Pinto


Henry Cavill stars in Relativity Media’s IMMORTALS. / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

Check out the 9 new photos and tv spot from director Tarsem Singh’s IMMORTALS in theaters 11 – 11 – 11.

Synopsis
Visionary director Tarsem Singh (The Cell, The Fall) and producers Gianni Nunnari (300), Mark Canton (300) and Ryan Kavanaugh (The Fighter) unleash an epic tale of treachery, vengeance and destiny in Immortals, a stylish and spectacular 3-D adventure. As a power-mad king razes ancient Greece in search of a legendary weapon, a heroic young villager rises up against him in a thrilling quest as timeless as it is powerful.

The brutal and bloodthirsty King Hyperion (Mickey Rourke) and his murderous Heraklion army are rampaging across Greece in search of the long lost Bow of Epirus. With the invincible Bow, the king will be able to overthrow the Gods of Olympus and become the undisputed master of his world. With ruthless efficiency, Hyperion and his legions destroy everything in their wake, and it seems nothing will stop the evil king’s mission.

As village after village is obliterated, a stonemason named Theseus (Henry Cavill) vows to avenge the death of his mother in one of Hyperion’s raids. When Theseus meets the Sybelline Oracle, Phaedra (Freida Pinto), her disturbing visions of the young man’s future convince her that he is the key to stopping the destruction. With her help, Theseus assembles a small band of followers and embraces his destiny in a final desperate battle for the future of humanity.

Daniel Shaman stars in Relativity Media’s IMMORTALS / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

Freida Pinto stars in Relativity Media’s IMMORTALS / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

Kellan Lutz stars in Relativity Media’s IMMORTALS. / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved.

Isabel Lucas stars in Relativity Media’s IMMORTALS. / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

Henry Cavill stars in Relativity Media’s IMMORTALS. / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

(Right to left.) Henry Cavill and Stephen Dorff star in Relativity Media’s IMMORTALS. / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

(Left to right.) Stephen Dorff and Henry Cavill star in Relativity Media’s IMMORTALS. / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

Kellan Lutz stars in Relativity Media’s IMMORTALS. / Photo Credit: Jan Thijs © 2011 War of the Gods, LLC. All Rights Reserved

ABOUT IMMORTALS:

Directed by: Tarsem Singh
Written by: Charles Parlapanides and Vlas Parlapanides
Cast: Henry Cavill, Stephen Dorff, Isabel Lucas, Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke
Produced by: Gianni Nunnari, Mark Canton, Ryan Kavanaugh
Executive Producer: Tucker Tooley, Tommy Turtle, Jeff G. Waxman

Official Site: www.immortalsmovie.com
“Like” the IMMORTALS on Facebook: http://www.facebook.com/immortals?ref=ts
Twitter: http://twitter.com/immortalsfilm

New IMMORTALS Featurette

In celebration of their upcoming 3-D epic IMMORTALS, Relativity Media is pleased to present a new featurette showcasing Henry Cavill’s character, Theseus.

Synopsis
Visionary director Tarsem Singh (The Cell, The Fall) and producers Gianni Nunnari (300), Mark Canton (300) and Ryan Kavanaugh (The Fighter) unleash an epic tale of treachery, vengeance and destiny in Immortals, a stylish and spectacular 3-D adventure. As a power-mad king razes ancient Greece in search of a legendary weapon, a heroic young villager rises up against him in a thrilling quest as timeless as it is powerful.

The brutal and bloodthirsty King Hyperion (Mickey Rourke) and his murderous Heraklion army are rampaging across Greece in search of the long lost Bow of Epirus. With the invincible Bow, the king will be able to overthrow the Gods of Olympus and become the undisputed master of his world. With ruthless efficiency, Hyperion and his legions destroy everything in their wake, and it seems nothing will stop the evil king’s mission.

As village after village is obliterated, a stonemason named Theseus (Henry Cavill) vows to avenge the death of his mother in one of Hyperion’s raids. When Theseus meets the Sybelline Oracle, Phaedra (Freida Pinto), her disturbing visions of the young man’s future convince her that he is the key to stopping the destruction. With her help, Theseus assembles a small band of followers and embraces his destiny in a final desperate battle for the future of humanity.

ABOUT IMMORTALS:

Directed by: Tarsem Singh
Written by: Charles Parlapanides and Vlas Parlapanides
Cast: Henry Cavill, Stephen Dorff, Isabel Lucas, Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke
Produced by: Gianni Nunnari, Mark Canton, Ryan Kavanaugh
Executive Producer: Tucker Tooley, Tommy Turtle, Jeff G. Waxman

Official Site: www.immortalsmovie.com
Also, be sure to visit IMMORTALS on Facebook: http://www.facebook.com/immortals?ref=ts
and Twitter: http://twitter.com/immortalsfilm

Relativity Media Announces Advertising Initiative To Reach The “Second Screen” For Upcoming 3D Epic IMMORTALS

(Beverly Hills, Calif.) October 4, 2011 – As part of its ongoing commitment to forge innovative marketing partnerships, Relativity Media announced today a new convergent program with MTV that will cross promote the visually-stunning 3D epic adventure film Immortals on-air as well as drive viewers to MTV.com. Relativity will work with MTV and its MTV News division to deeper engage media multi-tasking audiences as they are using their computers, mobile devices, and tablets while simultaneously watching television.

A recent study conducted for Yahoo! by Nielsen cited 75 percent of Americans use the internet and television simultaneously. In an effort to capture this current generation of multi-tasking media consumers, on-air spots will drive viewers online with a special message from Immortals lead-actor Kellan Lutz, who plays Poseidon in the film. The special on-air message will invite fans to go to MTV.com to enter a first-of-its-kind sweepstakes for MTV to win a hometown screening hosted by Lutz.

In addition, Relativity and MTV News have partnered to launch “Immortals Mondays,” a seven-week roll-out of exclusive clips, interviews, iPad featurettes, character profiles, photos and more that will live at Movies.MTV.com and be spread through MTV’s Facebook and Twitter accounts, as well as its blogs. “Immortals Mondays” will continue to release exclusive content online every Monday through the film’s opening on November 11, 2011. MTV News is the authority for music, movies and pop culture news for the Millennial audience, producing a diverse mix of daily news stories, insider specials, weekly series, live red carpet shows, exclusive music video and movie premieres, as well as exclusive artist and celebrity interviews on-air, online, via mobile and across social media.

Relativity kicked off “Immortals Mondays” on Monday, September 26th with the online debut of the gripping graphic novel, Immortals: Gods and Heroes, which was published by the prolific graphic novel artists at Archaia Black Label. The following “Immortals Monday,” on October 3rd, released an exclusive image of Henry Cavill, who plays Theseus in the film.

In making the announcement, President of Marketing Terry Curtin said, “Media multi-tasking is here to stay and we are working on ways to use it to our advantage. We would like to own that second screen in order to convert divided attention into undivided attention. With a partner in MTV, we’re able to utilize this convergent program by devoting multiple screens to our message, creating deeper immersion and the potential for extended interaction.”

Jeannie Scalzo, Senior Vice President of Integrated Marketing for MTV, added: “Working with Relativity, MTV will leverage all of our screens and audience experiences to help promote Immortals with a program that speaks directly to the most passionate fans. We are not only offering a chance for a once-in-a-lifetime hometown screening, but providing exclusives each week that will help share the story behind the making of the film and quench the audience’s thirst for being the first to know.”

From the producers of 300, Gianni Nunnari, Mark Canton, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at stake.

ABOUT RELATIVITY MEDIA, LLC

Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $16 billion in worldwide box office receipts. Relativity’s recent films include: Cowboys & Aliens, Bridesmaids, Hop, Limitless, Battle: Los Angeles, Season of the Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Machine Gun Preacher, Immortals, and Anonymous. Thirty-seven of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Fifty-nine of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

Relativity Becomes First Studio To Launch Partnership With Spotify In The US

(Beverly Hills, Calif.) October 3, 2011 – Continuing its commitment to creating marketing advantages by forging unique partnerships and alliances, Relativity Media has entered into a long-term commitment with Spotify, the award-winning digital music service, and has become an exclusive launch partner in the Film category, making Relativity the first studio to run media on the platform in the US. 

Relativity kicks off this new partnership by promoting its highly-anticipated epic adventure IMMORTALS, which releases November 11, 2011, to Spotify’s US-based customers. The deal was negotiated by Relativity Media’s digital advertising agency Palisades Media Group.

Since its launch in 2008, Spotify has acquired over 10 million registered users, and more than 2 million paying subscribers and is the fastest-growing and most successful service of its kind in the world. Spotify offers three tiers of service, including a free, ad-supported service, and two subscription tiers, which offer additional flexibility and mobility. Spotify recently launched a deep integration with Facebook, which offers its customers new ways to discover and share great music, and an even richer social experience.

Relativity’s President, Theatrical Marketing, Terry Curtin said, “With its worldwide presence, growing popularity in the U.S., and deep integration with Facebook, Spotify is the perfect digital platform to reach socially-engaged music lovers and early adopters in order to continue to build our fan base for Immortals and upcoming releases.”

Jon Mitchell, Head of US Sales, Spotify, said, “We are hugely excited to be partnering with Relativity Media. Spotify works very hard to entertain and delight our customers, so we are thrilled that we can work with a movie studio which has similar goals, and has such a great reputation in the film business. We are very much looking forward to executing new and innovative campaigns and driving engagement with our users over the coming months.”

From the producers of 300, Gianni Nunnari, Mark Canton, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.

Relativity Media just wrapped production on its Untitled Snow White (in theatres March 16, 2012), starring Oscar®-winner Julia Roberts, Lily Collins, Nathan Lane, and Sean Bean. Relativity’s expansive 2012 slate also includes Haywire (in theatres January 20, 2012), Act of Valor (in theatres February 17, 2012), The Raven (in theatres March 9, 2012), Untitled Farrelly/Wessler Project (in theatres April 13, 2012), House at the End of the Street (in theatres April 20, 2012), Safe Haven (in theatres June 1, 2012) and Hunter Killer (in theatres December 21, 2012).

ABOUT RELATIVITY MEDIA, LLC
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures.  Released films have accumulated more than $16 billion in worldwide box office receipts.  Relativity’s recent films include: Machine Gun Preacher, Cowboys & Aliens, Bridesmaids, Hop, Limitless, Battle: Los Angeles, Season of the Witch, Little Fockers, The Fighter, The Social Network, Salt,Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Immortals, and Anonymous. Thirty-seven of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Fifty-nine of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network.

ABOUT SPOTIFY

Spotify is an award-winning digital music service that gives you on-demand access to over 15 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is available in eight countries: USA, UK, Sweden, Finland, Norway, France, The Netherlands and Spain, with more than 10 million registered users, and over 2 million paying subscribers.
www.spotify.com