Toy Fair 2017: NECA

Toy Fair 2017 NECA

Toy Fair is an annual trade show where hundreds of toy companies get together to showcase their latest innovations for buyers and press. The following is a photo recap from the Neca booth. To see the rest of our coverage, click HERE.

Toy Fair 2017 NECA

The Neca booth called out to me from afar with their lifesize foam figures of Deadpool, Harley Quinn, and Spider-Man. Unlike most items of that size, these were not just for display purposes. You can actually purchase each of these figures for around $1,000 each. Aside from the price, a total lack of space, and a wife I’d like to keep, I could certainly see myself a collector splurging on one of these because the quality is astounding.

Toy Fair 2017 NECA

Luckily, the attention to detail carries over to their much smaller scale collectibles. Their Evil Dead II Ultimate Edition 2-figure set was one of the most fun things to photograph at Toy Fair, especially due to the awesome cabin diorama that sadly does not come with the figures. The quarter scale Ninja Turtle figures look as if they were perfectly cast from molds of the original Jim Henson creations. Dr. Strange may be their most accurate Marvel figure from the Avengers lineup and the Mayor edition of Penguin from BATMAN RETURNS is simply astonishing. Other highlights included the massive Predator display, a Muhamad Ali / Superman 2-pack, and a surprise Batman / Aliens 2-pack that features a Joker Xenomorph!

Toy Fair 2017 NECA

I am not sure if I am supposed to have a favorite company at Toy Fair but lets just say Neca knows what they are doing. Not only are their figures high quality and reasonably priced but Randy Falk, their Director of Product Development, is absolutely killing it on Twitter (@Neca_toys). Seriously, all companies need to be as interactive and passionate about their products on social media. Check out the images below to see what he is so proud of…

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

Toy Fair 2017 NECA

WAMG At Toy Fair 2017

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Toy Fair is an annual trade show where hundreds of toy companies get together to showcase their latest innovations for buyers and press. Founded in 1903, there is some serious history behind this show, which takes place every February at the Jacob Javits Center in New York City. Unlike Comic Con and similar pop culture events, the public is not allowed to attend. This meant that instead of a claustrophobic mess of fans and cosplayers, the completely manageable crowd was mostly comprised of well-dressed business people, the occasional company mascots and seemingly omnipresent Power Rangers promoting Bandai.

Toy Fair - Power Rangers

While I hoped to pick up a few “samples” of cool collectibles during my trip, I left with nothing in my backpack aside from some business cards and product catalogues. However, there were quite a few hands-on displays to test out products and it is pretty spectacular seeing adults in business attire playing with preschool toys. It also makes one wonder how to apply for a job like that because I would totally crush it.

Toy Fair - lego wall

Speaking of displays, I was also surprised to find many booths were completely enclosed. A general rule of thumb is that the bigger the company, the less that is on display publicly. Companies like Mattel, Hasbro, and Lego required appointments, often made weeks in advance. Since our invite came a bit last minute, we will have to save them for next year. However, I did get to peep some truly cool products from companies like NECA, Funko, and Diamond Select that I am excited to share with you.

Toy Fair. 2017

Rather than overload this page with hundreds of photos, I will make a few posts broken down by the specific companies and add a link below so that all the coverage can be found in one place. I will also be posting an awesome little video demonstration on Augmented Realty from Pai Technology and an interview with the creator of Movie Buff, a trivia game that should be of interest to everyone reading this site. The rest of my photos can be found below!

TOY FAIR 2017 COVERAGE

DC COLLECTIBLES

DIAMOND SELECT

FUNKO

KOTOBUKIYA

MEZCO

NECA

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