General News
Toy Fair 2017: Mezco
Toy Fair is an annual trade show where hundreds of toy companies get together to showcase their latest innovations for buyers and press. The following is a photo recap from the Mezco booth. To see the rest of our coverage, click HERE.
About 2 ½ years ago Mezco unveiled the One:12 Collective at Comic Con and the line has been rapidly growing ever since. Drawing from comics, film, and pop culture, these 6” scale figures are about the same size as the ones you will find from Hasbro at your local Toys R Us. However, these figures feature real fabric clothing, multiple heads/accessories, extreme articulation, and incredible detail. Basically they take the best qualities from high-end brands such as Hot Toys but shrink them down to half the size for a third of the price. Some of their licenses on display included DC Comics, Marvel, GHOSTBUSTERS, Popeye, EVIL DEAD, and STAR TREK.
In addition to quickly cornering the 6” scale figure market for adult collectors, Mezco also happens to be one of the leading companies for horror movie merch. They were responsible for the HELLRAISER Lament Configuration Rubiks cube that went viral last fall. Some of the highlights of their latest horror offerings include 15” Chucky & Tiffany figures, a scaled replica of ANNABELLE, an amazing Sam from TRICK R TREAT, and two adorable DAWN OF THE DEAD dolls.
You can find pics of their horror items and One:12 Collective figures below…
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