Celebrate STAR WARS(TM): EPISODE I THE PHANTOM MENACE As it Returns to Theatres in Spectacular RealD(r) 3D with Exclusive Activities and Giveaways at AMC(r) Theatres

Celebrate Star WarsTM: Episode I The Phantom Menace As it Returns to Theatres in Spectacular RealD® 3D with Exclusive Activities and Giveaways at AMC® Theatres

AMC Theatres to host special events and Hasbro giveaways during opening weekend,

February 10-12

The first chapter of the Star Wars Saga arrives in theatres for the first time ever in 3D starting February 10, and AMC theatres across the country are celebrating the occasion with plans to make opening weekend one for fans and families to remember!

To mark the return of Star Wars: Episode I The Phantom Menace to theatres, now in immersive 3D, kids, collectors and Star Wars fans of all ages will receive an all-new Hasbro Star Wars Fighter Pod with the purchase of each RealD 3D ticket for Episode I, all weekend long, February 10-12 only at AMC theatres (limit one per ticket, while supplies last).

Additionally, 10 AMC theatres in the United States will host exclusive event screenings in RealD 3D to bring the fun of Star Wars in 3D to life for families and fans. Starting Saturday, Feb. 11 at 11 a.m. local time, select theatres will offer activities, giveaways, and interactive experiences. Fans can expect (while supplies last):

  • ·         Exclusive Anakin Skywalker Podracer 3D glasses with ticket purchase, to truly get into the speed and spectacle of 3D Star Wars on the big screen.
  • ·         A Hasbro Star Wars FIGHTER PODS collectible toy with RealD 3D ticket purchase
  • ·         A LEGO® feature area
  • ·         Darth Maul face-painting; a chance to reveal your inner Sith Lord at long last!
  • ·         Special character appearances for photo opportunities
  • ·         Demonstrations of the upcoming Xbox Kinect™ Star Wars™

 

The 10 participating Star Wars: Episode I The Phantom Menace exclusive event screening theatres are:

Atlanta: AMC Southlake 24; Boston: AMC Loews Liberty Tree Mall 20; Chicago: AMC South Barrington 30; Denver: AMC Highlands Ranch 24;Los Angeles: AMC Tustin 14 at The District; AMC Ontario Mills 30; New York: AMC Empire 25; AMC Garden State 16; Phoenix: AMC Mesa Grand 24; San Francisco: AMC Emeryville Bay Street 16

 

About Fox Filmed Entertainment

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of FFE:  Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox International Productions. Twentieth Century Fox International is a unit of Fox Filmed Entertainment, a segment of Fox Entertainment Group.

About AMC Theatres

AMC Theatres delivers distinctive and affordable movie-going experiences in 351 theatres
with 5,083 screens across the United States and Canada. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content.  AMCTheatres.com.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

Prime Focus Selected to Convert STAR WARS: EPISODE I THE PHANTOM MENACE to 3D

I’m fine with the 2D version, but whatever trips your trigger.

Lucasfilm and Prime Focus, the global visual entertainment services company, are proud to announce their collaboration on the 3D conversion of Star Wars: Episode I The Phantom Menace for theatrical release, heralding an exciting new era in Star Wars entertainment. Prime Focus was selected by Lucasfilm and Industrial Light & Magic (ILM) following an exhaustive testing process.

Utilizing Prime Focus’ proprietary View-D™ process, the cutting-edge conversion is scheduled to hit 3D theater screens on February 10, 2012. Involving meticulous crafting and attention to detail by Prime Focus’ global team of artists, the 3D release promises a wonderfully immersive experience for fans of the original, and a big screen introduction for a whole new generation.

“It was incredibly important to me that we have the technology, the resources and the time to do this right,” said Star Wars creator George Lucas. “I’m very happy with the results I’ve been seeing on Episode I.”

Prime Focus founder and CEO Namit Malhotra said: “Wherever you are in the world, the Star Wars films have become part of the very fabric of film-making — the epitome of the big cinema experience. To be chosen by Lucasfilm as a trusted partner, and to be given the time and opportunity to represent this series as a new experience to both old and new audiences alike, is an incredible honor. For a project of this importance and magnitude, Lucasfilm and ILM would only have chosen a company with the best talent in the industry, leading proprietary technology and infrastructure, a production-proven pipeline and unmatched scale. I am hugely proud that Prime Focus is that company.”

The extensive conversion process is being completed under the close supervision of John Knoll, Visual Effects Supervisor for ILM.

“Getting really good results from stereo conversion requires a lot of attention to detail and it is imperative that you take the time to get it right — and that’s just what we’re doing,” said Knoll. “We’re taking a different approach than you might expect. George’s vision has been to add dimension to the film in subtle ways. This isn’t a novelty conversion, with things jumping out at the audience; our goal has been to enhance the classic Star Wars theatrical experience, utilizing the latest cinematic tools and techniques.”

Prime Focus is a global leader in 3D conversion and VFX, and has delivered work on films such as Avatar, Shrek, Tron: Legacy, Narnia: Dawn Treader and most recently Sucker Punch. Deploying its global View-D conversion team on the Star Wars project, led out of the Prime Focus Hollywood office, artists in Los Angeles, London and Mumbai are delivering shots via Prime Focus’ ‘Global Digital Pipeline™.’ In collaboration with ILM, the meticulous conversion is being completed with the utmost respect for the source material, and with a keen eye for both technological considerations and artistic intentions.

Find out more about Prime Focus 3D at primefocusworld.com. Prime Focus is exhibiting at the upcoming National Association of Broadcasters (NAB) show in Las Vegas April 11-14.

Source: Star Wars.com

STAR WARS 3D Gets An Official Release Date

From Star Wars.com comes the official news of the release date for STAR WARS 3D.

Lucasfilm Ltd. and Twentieth Century Fox announced today that the 3D theatrical launch of Star Wars: Episode I The Phantom Menace now has an official release date — February 10, 2012! Set against the thrilling and exotic backdrop of a “galaxy far, far away,” Star Wars is perfectly suited to the immersive 3D theatrical experience, and Episode I delivers some of the Saga’s most stunning and spectacular sequences — from the Naboo invasion to the Tatooine Podraces to the climactic lightsaber battle between Darth Maul and the Jedi.

Supervised by Industrial Light & Magic, the meticulous conversion is being done with utmost respect for the source material, and with a keen eye for both technological considerations and artistic intentions. See the original 3D announcement story here.

Source: Star Wars.com