
The first trailer for SPIDER-MAN: BRAND NEW DAY launched with a first-of-its-kind 24-hour worldwide fan relay that followed the sunrise across the globe.
Tom Holland spearheaded the launch, inviting a select group of Spider-Man fans from around the world to share personal stories about what Spider-Man means to them before debuting an exclusive piece of the official trailer. Each participant then tagged the next fan in the sequence, encouraging audiences to follow the relay across time zones as Spider-Man fans around the world came together to celebrate a “Brand New Day.”
See the Global Fan Participant List at the bottom!
The event culminated in a celebration at the top of the Empire State Building in New York, where Tom Holland and local fans revealed the full trailer and announced that the building would light up in Spider-Man’s iconic red and blue this evening, marking the first time the landmark has illuminated in honor of a trailer launch.
Check out the first trailer for SPIDER-MAN: BRAND NEW DAY now! Exclusively in Movie Theaters July 31, 2026.
After the record-breaking global success of Spider-Man: No Way Home, Spider-Man: Brand New Day marks an entirely new chapter for Peter Parker and Spider-Man. Four years have passed since the events of No Way Home, and Peter is now an adult living entirely alone, having voluntarily erased himself from the lives and memories of those he loves. Crime-fighting in a New York that no longer knows his name, he’s devoted himself entirely to protecting his city — a full-time Spider-Man — but as the demands on him intensify, the pressure sparks a surprising physical evolution that threatens his existence, even as a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.
Stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo.
Directed by Destin Daniel Cretton, written by Chris McKenna & Erik Sommers and based on the MARVEL Comic Book by Stan Lee and Steve Ditko.
MARVEL and all related character names: © & ™ 2026 MARVEL

Global Fan Participant List
LIMA, PERU – Cliver Huaman– a 15-year-old boy passionate about sports commentary. On his social media, he is often seen reporting live events with his microphone.
For the Copa Libertadores final, Cliver traveled 18 hours from his hometown and decided to broadcast the final from the hill next to Universitario’s stadium.
His stream went viral not only because of the unusual location, but also due to his accurate and technical commentary about the match. He has now become a professional reporter for sports matches in Peru and Latin America, inspiring other young people to follow their dreams, and an avid Spider-Man fan.
OHIO, COLUMBUS – Philip Re – “Spidey Nurse” an Ohio State University registered nurse who gained popularity by wearing a Spider-Man suit to spread joy and kindness on campus and in hospitals. Recognized on Good Morning America for his community impact, he acts as a “friendly neighborhood” figure to support patients.
MEXICO CITY, MEXICO – Alex Arellano – Mexican content creator, online social media personality, and TikTok star who is known for his passion for all things Spider-Man. Some of his most popular TikTok videos are room tours and reveal his tremendous amount of Spider-Man collectibles.
LAS VEGAS, NEVADA – Shiyah Ridgle and the Family – A 3-year-old Spider-Man superfan and her family, The Ridgles – Shiyah is obsessed with all things Spider-Man and as the youngest of 3, brings her love for the character to everything the family does.
HAWAII – Keone Young – Spider Man super fan and kid surfer, who surfs in Spider-Man wetsuit and surfboard.
AUCKLAND, NEW ZEALAND – Ben Boyce – Dad and content creator in New Zealand who often creates content with his teenage daughters. They’re all huge fans of all the Spider-Man films.
MELBOURNE, AUSTRALIA – Bianca and Christian – Bianca is a mental health advocate who has worked with numerous charities to provide joy to children dressed as characters from Spider-Man, along with her friend Christian Pillirone.
TOKYO, JAPAN – Shido Nakamura – Kabuki actor and well-known Spider-Man fan
SEOUL, SOUTH KOREA – Mark Lee – Member of Kpop group, NCT. Known as a huge Spider-Man fan with fans calling him “Spider-Mark” – his solo song, “200” is about the character and portrays him as Peter Parker discovering his powers.
SINGAPORE – Glen Liang – Cosplayer, avid Spider-Man fan and cyclist who spreads the Spider-Man love at parties, charity work, events, etc.. Encourages people to get outside. Joined in the video by a local children’s soccer team. https://mothership.sg/2021/10/lean-mean-spidey-machine-singapore/
JAKARTA, INDONESIA –Spider-Verse-ID – The largest Spider-Man fandom account dedicated to sharing Spider-Man updates and participating in charity for fans around Indonesia
ALMATY, KAZAKHSTAN – Dastan Mukhamedrakhim– Travel content creator who is passionate about spreading the love and awareness about his home country and is a big Spider-Man fan
MUMBAI, INDIA – Ashish Chanchlani – Prominent Indian YouTuber known for his love of Spider-Man, notably interviewing Tom Holland for Spider-Man: Far From Home and attending the No Way Home premiere. As the first Indian YouTuber to collaborate with Marvel India, he has produced content revolving around the character.
ISTANBUL, TURKEY – Burak Goktas – Spider Man super fan and cosplayer
HELSINKI, FINLAND – Henry Weckström – A Spider-Man fan and content creator. He has had a very rough life story and he explains that when something bad or terrifying was happening to him he imagined Spider-Man jumping or swinging around the room and that helped him to get through the rough events. The video is very touching and has gathered 2M+views and was picked up by the media in Finland. He has been an important role model for many and encouraged people to ask and seek for help.
Here is one article from Helsingin Sanomat (prominent newspaper in Finland): https://www.hs.fi/suomi/art-2000011642423.html
LIMPOPO, SOUTH AFRICA –The Ndlovu Youth Choir is a South African musical group founded in 2009. Their debut studio album Africa (2019) debuted number one in South Africa. Towards the end of 2019, they auditioned on America’s Got Talent season 14
MUNICH, GERMANY – Daniel (Dannero) – is a content creator and a Spider-Man fan since he was a child. He’s a social issues advocate – active participant of non profit advocating for clean water supply to communities around the world (Viva con agua).
ROME, ITALY – Mattia Villardita is a young man who brings smiles and joy as a hospital volunteer, wearing his inseparable Spider-Man costume. In 2022, he published a book entitled Io e Spider-Man: Storia vera di un superhero normale (Me and Spider-Man: The True Story of a Normal Superhero), in which he recounts his social commitment, which earned him the title of Knight of the Republic and a meeting with Pope Bergoglio, for which he strictly wore his superhero costume
PARIS, FRANCE – Esteban Ocon– a French Formula One driver known for his consistency and racecraft. He achieved his first F1 victory at the 2021 Hungarian Grand Prix and has established himself as a reliable and competitive presence on the grid.
He is a passionate Spider-Man fan and has worn several helmets inspired by Marvel heroes, including one fully branded in Spider-Man’s colors and another combining the worlds of Spider-Man and Venom.
OVIDEO, SPAIN – Santiago Jiménez Treviño – a pediatrician at the Central University Hospital of Asturias (HUCA) and known as Dr. Spiderman, his alter ego to alleviate the suffering of hospitalized children. Santiago Jiménez Treviño is a pediatrician specializing in pediatric gastroenterology.
WALES, UK – Dylan Hughes – known as The Welsh Spider Man, climbed Snowdon 141 times in 2025, raising money for Hope House Tŷ Gobaith children’s hospices. The Bangor fundraiser, who became a familiar sight on the mountain in his superhero costume, crossed the Crib Goch ridge 108 times during his challenge, which he hopes will set a new Guinness World Record.
RIO DE JANEIRO, BRAZIL – Wirley – Wirley is the official voice talent of Spider-Man/Tom Holland in Brazil very beloved by Brazilians and Spider-Man fans, and he lives in Rio de Janeiro.
BUENOS AIRES, ARGENTINA – Ruben (SpiderGaucho) – A folkloric Spider-Man from northern Argentina has gone viral after performing at a children’s birthday party in full gaucho attire. In a video posted by TikTok creator Rubén Ojeda, the character dances traditional folk steps to “Amor Salvaje” by Los Nocheros while playing the bombo drum, captivating the crowd.
Ojeda created the character to “merge worlds and universes,” blending Spider-Man with Argentine gaucho culture. His version swaps web-shooters for boleadoras and pairs the classic suit with traditional clothing. Ojeda now performs at festivals, parties, and events across Argentina.























