Universal Pictures and DanceOn Partner To Promote GET ON UP
The funk don’t quit! Universal Pictures and DanceOn, the premier digital destination and No. 1 network on YouTube dedicated to dance entertainment, today announced a partnership to promote GET ON UP, the upcoming James Brown biopic.
DanceOn will feature some of its channel partners—including Matt Steffanina, Ian Eastwood and Mega Jam—who have created original dance videos inspired by GET ON UP and James Brown.
The dancers will also encourage viewers to create their own videos and submit them to GET ON UP‘s official “Can’t Stop the Funk” website (www.cantstopthefunk.com), an interactive celebration of the Godfather of Soul. Fan videos will be showcased alongside classic dance clips of James Brown; clips of Chadwick Boseman, who portrays Brown in the film; and original videos from DanceOn channel partners. The funktastic videos can also be shared with friends on Tumblr, Facebook and Twitter.
“James Brown was a true revolutionary in the world of music and dance,” said Amanda Taylor, CEO and co-founder of DanceOn. “We wanted to commemorate his extraordinary career through the creative expression of dance and celebrate his fans and the film by paying him tribute in the best way that we know how.”
DanceOn’s tribute to James Brown is now live, with new dance videos releasing up to the theatrical release of the film on August 1.
In his follow-up to the four-time Academy Award-nominated blockbuster THE HELP, Tate Taylor directs Chadwick Boseman (42) as James Brown in GET ON UP. Based on the incredible life story of the Godfather of Soul, the film will give a fearless look inside the music, moves and moods of Brown, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20TH century.
Boseman is joined in the drama by Nelsan Ellis, Dan Aykroyd, Viola Davis, Craig Robinson, Octavia Spencer, Lennie James, Tika Sumpter and Jill Scott.
Academy Award winner Brian Grazer (A Beautiful Mind, 8 Mile) produces for Imagine Entertainment, with Mick Jagger and Victoria Pearman (Shine a Light) producing under their Jagged Films banner.
Photos: D Stevens. © 2014 Universal Studios. ALL RIGHTS RESERVED.