JIG sets Guinness World Record

In a rare feat for a documentary, JIG set a new Guinness World Record for “Longest Riverdance Line” in Nashville on June 3rd during the 2011 North American Irish Dancing National Championships as part of the film’s ongoing theatrical campaign. With 652 dancers performing for 5 minutes and 40 seconds, the record was easily beat (the old record was 392 participants in Ireland in 2010).

On July 29, JIG will expand to additional markets in the US after its debut on June 17, 2011. After six weeks, the box office for the documentary is $129,477, which ranks it as the 15th highest grossing documentary released in 2011 so far.

In a further marketing push to satisfy fan demand for the film, Screen Media has decided to add a new wrinkle to its theatrical platform and will host a series of virtual screenings with ConstellationTV, the first global movie theater. From August 17-21 at www.constellation.tv/jig, JIG will be available in an exclusive, strictly limited one-week engagement available to viewers in North America only. Constellation viewers will pay $9.99 for e-tickets to attend most screenings, and engage in real-time chat during and after the film with VIP hosts director Sue Bourne and featured dancer from the film World Champion Joe Bitter, who will both be live via webcam during select screenings.

On October 4, the film will be available on DVD and BLURAY.

JIG is the remarkable story of the 40th Irish Dancing World Championships, held in March 2010 in Glasgow. Three thousand dancers, their families and teachers from around the globe descend upon Glasgow for one drama filled week. Clad in wigs, make up, fake tan, diamantes and dresses costing thousands of pounds they compete for the coveted world titles. A year of incredibly hard work for just a few tense minutes on stage. This feature length documentary was given access for the very first time to the little known world of competitive Irish Dancing. With financial backing from BBC Scotland and Creative Scotland award‐winning filmmaker Sue Bourne went behind the normally closed doors of Irish Dancing and found a remarkable world. Wonderful characters of all ages from across the globe….Ireland, Holland, Britain, America and Russia. JIG discovers a world of dedication, hard work, obsession, passion. Success and failure. And astonishing talents pushed to their limits in the quest for perfection.

For more information, please visit:
– Official Website: www.jig-the-film.com
– Facebook: https://www.facebook.com/pages/Jig-The-Irish-Dancing-Documentary
– Twitter: http://twitter.com/jigthefilm