Focus Features, which releases animation studio LAIKA’s family event movie THE BOXTROLLS nationwide this Friday, September 26th, has through Universal Studios Partnerships packed in a number of promotional partnership tie-ins generating millions of impressions on consumers and moviegoers.
The latest ones are with Great Day Farms, promoted on egg cartons (referencing the movie’s lead boy character of Eggs) and offering a sweepstakes Grand Prize of a hometown screening; with Sun-Maid Raisins, featuring sticker sheets inside 12-count bags of Mini Snacks boxes (which are made of cardboard – a favorite building block and/or clothing choice of the lovable Boxtrolls themselves) and promoting a sweepstakes to win movie tickets; with Carl’s Jr. and participating Hardee’s, providing four different movie-themed activity toys in the Cool Kids Combos® Meal Program; with Langer’s Juice, promoted on juice bottles and giving away free movie-themed T-shirts; and with Time Warner Cable, showcasing exclusive content from the movie’s premiere while offering subscribers advance screenings tickets.
These newly announced partnerships follow previously announced ones, among others, with and at the FirstEnergy All-American Soap Box Derby; and with the Imagination Foundation for a Boxtrolls Cardboard Challenge as well as the Foundation’s Global Cardboard Challenge.
Check out Jim Batts review HERE.
Enter our contest to win THE BOXTROLLS Original Motion Picture Soundtrack HERE.
THE BOXTROLLS is a family event movie from LAIKA, the creators of the Academy Award-nominated animated features Coraline and ParaNorman, that introduces audiences to a new breed of family – the Boxtrolls, a community of quirky, mischievous creatures who have lovingly raised a human boy named Eggs (voiced by Isaac Hempstead Wright of Game of Thrones) in the amazing cavernous home they’ve built beneath the streets of Cheesebridge.
When the town’s villain, Archibald Snatcher (Academy Award winner Ben Kingsley), comes up with a plot to get rid of the Boxtrolls, Eggs decides to venture above ground, “into the light,” where he meets and teams up with fabulously feisty Winnie (Elle Fanning of Maleficent). Together, they devise a daring plan to save Eggs’ family.
Based upon the book Here Be Monsters, by Alan Snow, The Boxtrolls is directed by Anthony Stacchi and Graham Annable and is MPAA-rated PG.
For more behind the scenes content, go to theboxtrolls.com and follow on Twitter (twitter.com/theboxtrolls), Instagram (instagram.com/theboxtrolls) and Facebook (facebook.com/theboxtrolls).
