
Feels like it’s been a while since moviegoers have gotten a feature about a real-life invention that had a pretty big impact on the world, or society in general. Sure, they briefly touched on the origins of the kids’ toy superstar BARBIE in that recent blockbuster. Plus, we’ve gotten films about shoes (AIR), tech devices (BLACKBERRY), other toys (THE BEANIE BUBBLE), and a computer game (TETRIS). Predating all of them (can it be 15 years old?) is the Oscar-winning story of a website, THE SOCIAL NETWORK. So, when do we get another movie about an online “game changer”? And that leads into this new flick about another website that’s perhaps best known as a phone “app”. I’d tell you its name, but you can probably guess it from this movie’s title, SWIPED.
Now, the story’s real focus is actually a fast-talking (and fast-thinking) tech innovator with the “superhero alias” sounding moniker, Whitney Wolfe (Lily James). We first encountered her about a dozen years ago as she crashed a big “tech bro” bash on the Santa Monica pier. She’s trying to raise interest (and funds) for her website that matches volunteers with charities. After several “strike outs”, she makes a connection with Sean (another cartoony-but-real name) Rad (Ben Schnetzer), who tells her to drop by his development firm, Hatch Labs IAC Incubator. Naturally, she’s there a few hours later before Sean arrives. But he’s got a big meeting with a potential client for his restaurant rewards app Cardify. Sean figures she can pose as his “gal Friday”, but Whitney surprises him by helping “seal the deal”. She becomes part of his team, proving invaluable once again when Cardify “flatlines”. At a big pitch meeting, several staffers bounce around ideas for a dating site/app, but it’s Whitney who comes up with the perfect name for it: Tinder. But they need to spread the word, so she travels to her old college sorority at SMU with work pal Tisha (Myha’la) and due to her people skills, hustle, and quick thinking, the app sweeps the school. Back in LA, the company’s celebrations get a boost from Sean’s new hire, his old pal Justin (Jackson White). Despite her better judgement, Whitney begins seeing him socially. But her rising profile threatens Justin, as he and Sean squeeze her out of the publicity swirl around the company and the increasingly popular app. Things take a dark turn when the board ignores complaints about graphic photos posted, and when Justin becomes possessive after Whitney breaks off their relationship. Soon, she must make a stand and a decision: stay and fight for what she’s due, or leave and start over.
Ms. James is establishing herself as one of the busiest actresses working today. It was only a few weeks ago that I was enjoying her work in the little-seen gem of a thriller RELAY (really, catch it when it starts streaming). Here she gets a chance to really flex her skills in comedy, romance, and some heavy drama (with a few thriller elements this time, too). James has us rooting for Whitney from beginning to end, making us invested in very tough choices. She gets great support from Myha’la who encourages, but speaks up when “her girl” fumbles the ball in not helping her “sisters’ climb the corporate “ladder”. As for the fellas’, Schetzner is a cool, affable partner/boss until fame makes him “flip a switch”, surprisng us with his cool, aloof ‘tude. Ditto for his “bro” Justin, played with easy-going “puppy dog” charm by White until he’s threatened by Whitney and goes right into the “ex from Hell” mode. But Wolfe does encounter a nice “dude” outisde the office in Andrey Andreev played by Lily’s former “Downton Abbey” TV series co-star Dan Stevens. He’s a somewhat daffy ultra-rich tech mogul out of Eastern Europe who tries to “poach” Whitney for his dating site Badoo. not for her looks but for her keen creative input and expertise. A few other familiar faces pop up in brief supporting roles, including Joely Fisher, Clea DuVall, and that “silver fox” Dermot Mulroney.
Director/co-screenwriter Rachel Lee Goldenberg has crafted a mostly inspiring true tale for young women trying to break into the male-dominated tech industry. But it’s also a cautionary tale, which shifts so abruptly in tone in its second act, that some viewers may get a touch of cinematic “whiplash”. The lead-up and launch of Tinder plays much like a light-hearted romp, as Wolfe works the college kids and charms her open-minded boss in a frothy modern workplace comedy. This even extends to the sweet at first) flirtation with Justin. Then the d#*k pics flood the servers, and the darkness begins. Almost all the fellas seem to have drunk from a water cooler filled with Dr.Jekyll’s old “Mr. Hyde mix”. This leads to the big nosedive as we wait for Wolfe to “pull up” and stick the landing. Really, the soured office romance often plays like a made-for-cable-TV Lifetime flick. Of course, we do get a token “good guy” to not paint every male as a leering, abusive goon (and yes, I know that women in past office-set films were either bubble-headed bimbos or shrews, but this still stings a bit). These tonal shifts and pacing problems ultimately take the needed zip and good intentions away from the true life story of SWIPED.
2 Out of 4
SWIPED streams exclusively on Hulu beginning on Friday, September 19, 2025






















