You may be wondering what the heck I’m doing, talking about air conditioning of all things on a movie blog, but the advent of that glorious technology so casually known as “A/C” has a significant connection to the movies. The movie theater business was one of the first industries to grab hold of this technology, seeing its potential for increasing profits through and increase in ticket sales.
With Summer coming to a close and we enter into Autumn, I wanted to take a moment and reflect on this lesser-appreciated marriage of movies and technology. I consider myself lucky, as I was born well into the age of electronically controlled atmospheres, not having to “suffer” through a visit to the movies. I am spoiled, I suppose. Perhaps I’d have an even stronger admiration for the cinema if I’d had to “tough it out” while seeing the greats of the silver screen. It’s like my grandfather says, “you can’t truly appreciate something you didn’t have to work for.”