It’s Protein Time! Grab A Glass Of TruMoo “Fantastic Berry” Milk While Watching THE FANTASTIC FOUR: FIRST STEPS Live Stream Blue-Carpet Event This Monday

By Michelle McCue | July 20, 2025

On Monday while you are watching Disney+’s live stream of the blue-carpet event for Marvel Studios’ THE FANTASTIC FOUR: FIRST STEPS and snacking on Pop-Tarts Frosted Blue Raspberry, grab yourself a nice glace of FF TruMoo milk.

TruMoo is unleashing a fantastic experience this summer with a special edition TruMoo flavor and a set of color-changing glasses inspired by Marvel Studios’ “The Fantastic Four: First Steps,” in theaters July 25.

This summer, TruMoo, from farmer-owned Dairy Farmers of America (DFA), will hit dairy aisles with TruMoo “Fantastic Berry” Lowfat milk inspired by Marvel Studios’ “The Fantastic Four: First Steps.” This berry-flavored milk packs a delicious taste and mighty nutrition, including 8 grams of complete protein per serving, to transform ordinary summer days into super-powered adventures.

TruMoo is stretching the excitement with a series of “Power Up Your Pour” drinking glasses that harness fantastic color-changing technology to make characters appear every time a cold glass of milk is poured. Each glass features a different Super Hero, with the first glass available July 18, and three more designs landing weekly.

Here’s the launch timeline:

“POWER UP YOUR POUR” COLLECTION COUNTDOWN:

• 7/1 THE MILK IS HERE!
• 7/18 at Noon ET: HUMAN TORCH – Watch Johnny Storm flame on right before your eyes!
• 7/25 at Noon ET: INVISIBLE WOMAN – Witness Sue Storm appear from thin air!
• 8/1 at Noon ET: THE THING – See the clobberin’ power of Ben Grimm’s rocky exterior!
• 8/8 at Noon ET: MISTER FANTASTIC – Be amazed as Reed Richards stretches your imagination!

Each week, fans can claim a special edition drinking glass by uploading proof of their qualifying milk purchase to MarvelMilk.com to receive the featured glass while supplies last. 

“When we say ‘Power Up Your Pour,’ we mean it. These glasses literally come to life with every pour, creating the kind of wow-factor that turns ordinary milk moments into extraordinary memories,” said Rachel Kyllo, Chief Marketing Officer of Dairy Brands at Dairy Farmers of America (DFA).  “Seeing your favorite Super Hero appear on the glass captures the same wonder and excitement Marvel brings to fans. Meanwhile, the milk in the glass delivers the essential calcium, protein, and vitamins growing superheroes need to build their own cosmic powers every day.”  

DFA regional brands like Alta Dena®, Tuscan® Dairy, and Garelick Farms®, among others are also introducing superpowered packaging inspired by Marvel Studios’ “The Fantastic Four: First Steps”, giving consumers the option to celebrate the film’s theatrical release with traditional white milk.

The TruMoo “Fantastic Berry” Lowfat milk inspired by Marvel Studios’ “The Fantastic Four: First Steps” comes in half-gallons, and special edition packaged regional brand white milk is available in full-gallons. Both can be found in the dairy section at local grocers, Target, and Walmart while supplies last through September 2025.

To learn more about all qualifying products including the new TruMoo “Fantastic Berry” Lowfat milk inspired by Marvel Studios’ “The Fantastic Four: First Steps”, the special edition regional brand white milk with film–inspired packaging, and where to find TruMoo milk products near you, visit MarvelMilk.com.

Set against the vibrant backdrop of a 1960s-inspired, retro-futuristic world, Marvel Studios’ THE FANTASTIC FOUR: FIRST STEPS introduces Marvel’s First Family—Reed Richards/Mister Fantastic (Pedro Pascal), Sue Storm/Invisible Woman (Vanessa Kirby), Ben Grimm/The Thing (Ebon Moss-Bachrach) and Johnny Storm/Human Torch (Joseph Quinn) as they face their most daunting challenge yet. Forced to balance their roles as heroes with the strength of their family bond, they must defend Earth from a ravenous space god called Galactus (Ralph Ineson) and his enigmatic Herald, Silver Surfer (Julia Garner). And if Galactus’ plan to devour the entire planet and everyone on it weren’t bad enough, it suddenly gets very personal. The action-adventure also stars Natasha Lyonne, Paul Walter Hauser, Sarah Niles, and Mark Gatiss.

Directed by Matt Shakman, produced by Kevin Feige, p.g.a., and executive produced by Louis D’Esposito, Grant Curtis, Tim Lewis, and Robert Kulzer, Marvel Studios’ THE FANTASTIC FOUR: FIRST STEPS opens in theaters July 25, 2025.