NOW YOU SEE ME: NOW YOU DON’T Trailer Debuts With Epic Times Square Takeover

Lionsgate surprised New Yorkers and fans nationwide this morning by giving away $250,000 in digital payments as part of a jaw-dropping Times Square stunt celebrating the trailer debut of Now You See Me: Now You Don’t.

Residents and tourists alike were met with a massive digital billboard flashing the words “NOW YOU SEE ME,” a live countdown clock, and a mysterious phone number, inviting them to text or call for a surprise.

As the countdown hit zero, the billboard flipped to reveal: “NOW YOU DON’T” and fans received a surprise text with the brand-new trailer – and instant cash prizes, courtesy of The Horsemen.

Franchise newcomers Ariana Greenblatt, Justice Smith, and Dominic Sessa joined the magic in person to help stage the visual “heist” in the heart of Times Square.

The stunt was designed to capture the spirit of magic and mischief that the franchise is known for.

The Four Horsemen return along with a new generation of illusionists performing mind-melding twists, turns, surprises, and magic unlike anything ever captured on film. Stars Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher, Justice Smith, Dominic Sessa, Ariana Greenblatt, with Rosamund Pike, and Morgan Freeman.

NOW YOU SEE ME: NOW YOU DON’T is from director Ruben Fleischer and in theaters November 14, 2025.