CMMG To Team With Paramount Pictures To Market Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION in China

Courtesy of Paramount Pictures

China Movie Media Group will team with Paramount Pictures to launch the marketing of TRANSFORMERS: AGE OF EXTINCTION (TF4) in China, a movie that has incorporated many Chinese elements and locations.

“We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the TRANSFORMERS franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we hope Transformers: Age of Extinction will continue that tradition,” said Rob Moore, Vice Chairman of Paramount Pictures.

To acknowledge their new alliance, executive officers from Paramount Pictures and CMMG held a small celebration in West Hollywood, CA on June 3rd.

CMMG is a comprehensive film group that provides a full range of movie services, including production, investment, promotion, Chinese domestic distribution and marketing.

TF4’s Chinese marketing campaign is a collaborative effort between CMMG and Paramount Pictures’ International Marketing Department to manage the organization, planning and execution of its launch in China. CMMG’s long-standing relationships with the top 10 Chinese theatre chains and China’s top social network and online ticket purchasing platform, Tencent’s WeChat will help drive its promotional efforts.

Together with Wanda Cinemas, China’s largest cinema chain, CMMG is organizing the premiere of TF4 in Beijing.

Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION opens in theaters on June 27th.