Viola Davis, Maggie Gyllenhaal Q&A At WON’T BACK DOWN Blogger Screening – Hosted By 20th Century Fox, Ladies’ Home Journal And The Moms
Twentieth Century Fox, Ladies’ Home Journal and The Moms hosted a special screening of the upcoming motion picture drama WON’T BACK DOWN for hundreds of women bloggers in New York City on Friday, August 3rd at the NYIT Auditorium. The screening was followed by a Q&A with the film’s stars, Viola Davis, Maggie Gyllenhaal, Rosie Perez, as well as director and co-screenwriter Daniel Barnz.
The conference was moderated by Melissa Gerstein and Denise Albert, from the lifestyle brand The Moms. Ladies’ Home Journal Editor In Chief Sally Lee welcomed the attendees.
WON’T BACK DOWN is a powerful story – inspired by true events – of parenthood, friendship, hope and courage, Maggie Gyllenhaal and Viola Davis portray determined mothers¬ who will stop at nothing to transform their children’s failing inner city school. Facing a powerful and entrenched bureaucracy and a system mired in traditional thinking, they risk everything to make a difference in the education and future of their children. Also starring are Oscar Isaac, Rosie Perez, Holly Hunter, Marianne Jean-Baptiste, Lance Reddick and Ving Rhames. Daniel Barnz directs. The film was written by Brin Hill and Daniel Barnz, and the producer is Mark Johnson. The film arrives in theaters everywhere September 28, 2012.
Sally Lee, SVP, Editor-in-Chief, of Ladies’ Home Journal noted: “At Ladies’ Home Journal we celebrate women who live their lives with passion and purpose and we believe that every woman has a story to tell. We love hearing stories of resilience and empowerment, two themes that run through Won’t Back Down. Inspired by true events, Won’t Back Down is about a determined mother and schoolteacher who fight for their children. Just like the stories in our magazine, this film proves there’s nothing women can’t do when they stand together and demand change.”
Commented Melissa Gerstein and Denise Albert: “We are honored to co-host and produce our Mamarazzi event for WON’T BACK DOWN, a powerful film with an outstanding cast. No mom should have to back down when it comes to her children and we are thrilled to help spread the “word of mom” alongside 20th Century Fox for this film and unprecedented social media event.”
Live on August 14th at 7:30 p.m. from Nokia Theatre L.A. LIVE, Ken Ehrlich Productions, Anschutz Film Group/Walden Media, and AEG present TEACHERS ROCK presented by Walmart and Walden Media’s upcoming feature film “Won’t Back Down”, a special tribute concert celebrating teachers and education and benefitting several non-profit organizations, featuring some of the biggest names in music, film and sports.
The benefit concert will showcase live performances by Garth Brooks, Dierks Bentley, Fun. and Josh Groban and special appearances by Viola Davis from “Won’t Back Down”, Josh Hutcherson, Miranda Cosgrove, Pauley Perrette, Roshon Fegan and many more. Proceeds from TEACHERS Rock will benefit three non-profit organizations: DonorsChoose.org, Feeding America and Teach for America.
Tickets for this special benefit, starting at just $40, are on-sale at all Ticketmaster outlets, Ticketmaster.com, plus via Charge-By-Phone (800.745.3000). A limited number of VIP packages will also be offered for TEACHERS ROCK, which include tickets to a post-concert party at L.A. LIVE.
Official FB Page: http://www.facebook.com/
All photos: Kerry Hayes; © 2012 WALDEN MEDIA, LLC. ALL RIGHTS RESERVED