HAMMER Launches YouTube Channel
To the delight of fans worldwide Hammer, Britain’s most celebrated genre film brand which recently produced box office smash The Woman in Black and the acclaimed Let Me In, today launches its first dedicated YouTube Channel at www.youtube.com/hammerfilms. For the very first time, exclusive new content from current Hammer productions as well as carefully restored classic Hammer feature films will be available to stream online.
The Hammer Films Channel will carry a range of exclusive new content, previews, commentary and behind the scenes material from upcoming new productions such as The Quiet Ones starring Jared Harris and Sam Claflin and The Woman in Black: Angels of Death, the follow up to the worldwide box office hit, The Woman in Black, starring Daniel Radcliffe.
In addition, the Hammer Films Channel will stream a collection of Hammer’s well-known classic feature film titles including The Quatermass Xperiment, The Man In Black and Captain Kronos Vampire Hunter some of which have been newly restored and digitally re-mastered. As additional titles are added to the new platform, this will be the first time fans can view other digitally re-mastered classic Hammer films online under a restoration initiative launched earlier this year by Hammer’s owner Exclusive Media.
From the historic library, the Hammer Films Channel will also carry Classic Hammer TV series such as ‘Hammer House of Mystery and Suspense’, as well as new on-air commentary and film introductions from official Hammer historian, Marcus Hearn and Hammer archivist, Robert J.E. Simpson. Newly created featurettes and original trailer material, not seen by the public for many years, will also be added to the Channel’s far reaching content. The Hammer Films Channel will continually expand its range of programming as it becomes available, with the full schedule to be published and regularly updated at www.hammerfilms.com
Simon Oakes, President and CEO of Hammer said, “The launch of our dedicated YouTube channel truly encapsulates how we have positioned Hammer as a dynamic British genre label with a great heritage. We hope this new platform will allow us to continue to reach fans who have responded so well to films like Let Me In and The Woman in Black, while continuing to honour the great filmmaking history of our company.”
Originally founded in 1934, legendary British film studio Hammer has delivered a hugely successful run of films over the years including Dracula, Frankenstein Created Woman, One Million Years B.C. and The Vampire Lovers. Since 2008, the company has been part of Exclusive Media, which is reinvigorating this beloved global brand through investment across both traditional and new media.
Not in production since the 1980s, Hammer marked their return to features in 2010 with the release of the critically acclaimed Let Me In, an adaptation of the highly praised Swedish film Låt den rätte komma in. The film was written and directed by Matt Reeves (Cloverfield) and stars Chloe Moretz (Kick-Ass) and Kodi Smit-McPhee (The Road).
In 2011, Hammer released Antti Jokinen’s The Resident starring two-time Academy Award® winner Hilary Swank (Boys Don’t Cry, Million Dollar Baby), Jeffrey Dean Morgan and Hammer legend Sir Christopher Lee, as well as the critically lauded Wake Wood directed by David Keating and starring Aidan Gillen, Eva Birthistle and Timothy Spall.
February 2012 saw the theatrical release of Hammer’s first ever feature ghost story The Woman In Black, directed by James Watkins, adapted by Jane Goldman from the book by Susan Hill, and starring Daniel Radcliffe. The film has taken over $130mm worldwide making the highest grossing British horror film of the past 20 years.
Hammer recently launched a new publishing imprint through Random House which has already published eight books. In February 2012 the imprint published its first original title with the much-praised “The Greatcoat” by Helen Dunmore. This was followed in August by “The Daylight Gate” by Jeanette Winterson that has garnered glowing reviews, and “Coldbrook” by Tim Lebbon is soon to follow. Also publishing in 2012 are further new novelisations of classic Hammer films.