Kelly Bennett Joins Netflix As Chief Marketing Officer

Netflix Inc. today named Kelly Bennett its Chief Marketing Officer.

Bennett is a nine-year veteran of Warner Bros, most recently Vice President Interactive, World Wide Marketing with the pictures group where he led the international online campaigns for Warner Bros movies, including the most recent Harry Potter and Sherlock Holmes films and the just-released The Dark Knight Rises.

“Kelly has been a pioneer in developing incredible digital campaigns for some of the biggest box office hits in recent years,” said Netflix Chief Executive Officer Reed Hastings. “We are delighted Kelly is bringing creative and marketing expertise to Netflix as our streaming business becomes increasingly global and our focus intensifies on commissioning high-quality original programming for our more than 26 million members.”

Prior to assuming his current position, Bennett ran digital marketing for Warner Bros Pictures in Europe, the Middle East and Africa and worked in promotion and business development for the company. Additionally, he has held executive positions at Dow Jones International, Ignition Media, and served as partner at the online marketing agency Cimex Media, all based in London, UK. The Canada-born Bennett is a graduate of Simon Fraser University.

In his new position, Bennett will report to Hastings.