2012: Day 4 – The Music Videos
In our final part of WAMGâ€™s look at 2012, weâ€™ll show you the music video from Roland Emmerich’s latest film as well as more memorable ones from other related movies. Somewhere along the line it became the norm to have a song tagged onto the end credits of a film, noticeably the disaster ones, where you come out of the theater, ahem, emotionally drained. You go home, only to see on your TV or computer that the filmmakers/studios thought an accompanying music video was needed as well. Columbia Pictures has got the jump on that idea for 2012 by pre-releasing Adam Lambert’s “Time For Miracles,” full of what we’ve come to expect from our “based on the film” music videos…complete with scenes of explosions and mayhem from the movie.
The rash of all these music videos seem to stem from the disaster blockbuster, TITANIC. In 1998, MTV and VH1 had Celine Dion’s “My Heart Will Go On” on a 24/7 loop. Originally meant to be an instrumental piece from composer James Horner, he, lyricist Will Jennings, along with Dion, convinced director James Cameron that the song would be perfect for the film’s end credits, and the rest is history. As we all know, the song went on to win the Oscar for Best Original Song. The music video you see here was directed by music video and film director Bille Woodruff.
My personal favorite is Aerosmith’s song from ARMAGEDDON. There’s no denying ”I Don’t Want to Miss a Thing” was the biggest hit of 1998… God knows we heard it endlessly on the radio. The song went on to receive an Academy Award nomination for Best Original Song. It’s not enough to have Steven Tyler and Aerosmith performing on a faux-set from the movie in the video, but when the curtains, with the shuttle logos of The Freedom and The Independence, drop to the floor revealing rows of playing violins, I freakin lose it everytime. Even though the ending with the shot of Liv Tyler’s hand pressed to the video screen of her father is hokey and sentimental, somehow, it just works.
So on the eve of the opening of 2012, it may be the end of the world, as we know it… and you know what? I feel fine…
2012, starring John Cusack, Amanda Peet, Thandie Newton, with Danny Glover, and Woody Harrelson, opens tomorrow, November 13th.