‘2012’ Gets Pushed Back to November

‘2012’, the new end-of-the-world blockbuster helmed by Roland Emmerich was scheduled to hit on July 10th. Â  It looks like Sony has decided to push the film back all the way to November 13th, two weeks before Thanksgiving.

“We’ve had such success with the James Bond films in November that we wanted a big tent-pole film in that slot this year,” Sony distribution president Rory Bruer said Tuesday. “We’ve got so many films in the summer that this is the perfect answer to that.”

The studio’s remaining films set for release this summer include ‘The Taking of Pelham 123’ starring Denzel Washington and John Travolta, ‘The Year One’ starring Jack Black and Michael Cera, ‘Julie and Julia’ starring Meryl Streep and Amy Adams, ‘District 9’, and ‘Mardi Gras’.

‘2012’, originally scheduled to open against the Christopher Columbus comedy, ‘I Love You, Beth Cooper’. Â  It will now contend with Robert Downey, Jr. and Jude Law in ‘Sherlock Holmes’ and Dwayne Johnson in ‘The Tooth Fairy’.

Sony execs said ‘2012’ could have been completed by its summer date, though the new date will add some extra time for the effects-laden production.

What do you think? Â  Is this a good move for Sony? Â  Is it really important for them to have a big, November release? Â  How well do you think ‘2012’ will do against ‘Sherlock Holmes’ and ‘The Tooth Fairy’? Â  Let us know by commenting below!

Source: The Hollywood Reporter